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How to write the best dating profile for swiping success, revealed

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Susan Devaney
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Writing a great bio on a dating app doesn’t have to be hard…

We all know that first impressions count – which is why creating the supposedly ‘perfect’ profile on a dating site is no easy feat.

Trying to strike a balance between sounding interesting, but yet not smug can be a tough task.

Which is why researchers at Badoo have taken the time to analyse people’s profiles in a bid to crack the ideal formula for swiping success. By specifically looking at the profiles of the most popular male and female dating app users, the researchers found the ten phrases that are proving to be, well, attractive.

As it turns out, successful women on the app tend to use the word ‘love’, while men opt for ‘6ft’ (because, you know, height is important).

Top words for women:

1) Love

2) Drink

3) Music

4) LOL

5) Gym

6) Coffee

7) Blue eyes

8) :)

9) Beer

10) Foodie

Top words for men:

1) 6ft

2) Family

3) Dogs

4) Dinner

5) Beard

6) Travel

7) Music

8) Relationship

9) Gym

10) Car

And, it goes without saying, that if you can pull off sounding amusing then you’ll reap rewards as 87% people swipe right if you’re a bit funny. 

It pays to be original on your dating profile

However, before you rewrite your profile to include all these words, research also showed that what people really want to read is something that shows off your individuality.

“When creating a profile, it can feel overwhelming at first deciding what content to include. But do not fear – our data tells us that a popular bio is one that is short and snappy, around only 20 words,” says Claire Stott, Badoo’s dating expert.“I would encourage you not to be afraid to write about something that is specific to you, such as your favourite film director or least favourite pasta dish.

“These sorts of things will help you to stand out and can often add a touch of humour.

“Even if your preferences turn off a few people, those that do appreciate them will probably be better matches in the long run.”

As with pretty much everything love-related, finding the right match is totally subjective and how seriously you take this kind of data is up to you. But one thing is for sure, it pays to just be yourself.

Images: Getty / Unsplash 

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Susan Devaney

Susan Devaney is a digital journalist for Stylist.co.uk, writing about fashion, beauty, travel, feminism, and everything else in-between.

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