Cleaning influencers have glamourised domestic labour and created a new “aestheticised housewife ideal” according to new research. Here's why that's so worrying...

Cleaning influencers have glamourised domestic labour and created a new u201caestheticised housewife idealu201d according to new research. Here's why that's so worrying...

The effects of Instagram's cleaning influencers 

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New research has shown a worrying trend. 

How social media is creating a new ‘ideal housewife’ stereotype