American psychologist and writer Dr Jessica Zucker has created a new line of empathy cards, designed to make it easier to support women who have suffered a miscarriage, stillbirth or the loss of their baby.

Hoping to bridge the gap when people ‘just don’t know what to say’, Zucker, who founded the #IHadAMiscarriage campaign to help women share their experiences, says: “This is a way to reach people who, of course, I’ll never see in my office.”

Though having specialised in women's reproductive and maternal mental health for years, it wasn’t until she sadly suffered her own 16-week miscarriage that Zucker really noticed the gap in the market for cards that handled the issue well.

Miscarriage empathy cards tackle the difficult topic of pregnancy loss