IKEA has announced some very exciting collaborations with brands such as Adidas, Lego and Off-White’s Virgil Abloh.
IKEA has long been the homeware staple of, well, just about everyone. From thrifty students brightening their uni halls, to long-time home owners picking up a staple piece to mix and match between feature walls and vintage finds.
There’s a breadth of pieces that have become, quite literally, part of the furniture in many of our homes. From that prolific white, paper lampshade (you know the one we mean), to the Brusali bookcase and Hemnes draws - the assembling of which have spawned universally acknowledged, and hilariously sketch-worthy, frustration.
Being potentially one of the only interior brands to have such a deeply rooted place in our redecorating lexicon, it goes without saying that the whisper of a new collaboration has our interests immediately piqued.
And so far, 2018 is looking to be a very big year for the Swedish designer, which has announced several collaborations with world renowned artists, fashion and tech designers, including Solange Knowles and Adidas.
The Swedish brand announced its plans at the Democratic Design Day 2018, which allows media and consumers an insight into what IKEA have coming up, and a glimpse behind the scenes at the headquarters in Älmhult.
Some of the biggest names attached to the list of new collections are sports brand Adidas and toy company LEGO. Adidas is a brand that’s known for interesting collaborations, which is something that contributed to the coming together of these two powerhouses.
Speaking at the conference, Head of Design at IKEA Range & Supply, Marcus Engman, said he had been “eyeing up” Adidas for a while, elaborating that they “proved they are really good at collaboration.”
As brands, IKEA and Adidas both emphasise that the design of a person’s home can effect their ability to create positive health habits, and hope to work together to understand what people want and need when it comes to exercising, sleeping and eating at home.
When it comes to the IKEA LEGO collaboration, Fredrika Inger, Business Area Manager of Children’s IKEA explains that the beginning of the relationship started when they received a knock at the door, and an invitation to “come and play”. Inger says she believes “more play makes the home and the world a better place” and she hopes the new collection will encourage more customers to enjoy the benefits of this.
IKEA are also working with 3D printing manufacturers UNYQ and solar product manufacturers Little Sun, on lines that are due to launch in 2020, although there are little details about what they will entail for now.
Collections that you can look forward to seeing in stores a little sooner, include a fun and figurative range of maximalist art, created in collaboration with iconic Swedish artist Per B Sundberg, which is launching in September 2018, and a wireless sound range created in collaboration with SONOS in 2019.
IKEA also gave some more details of the brand’s hotly anticipated team-up with fashion designer Virgil Abloh, who has been the artistic director of Louis Vuitton’s men’s wear collection since March and founded fashion brand Off-White. The Markerad collection has been in the works for over a year, having first being announced last June, and has so far offered sneak previews of a new take on the classic blue Frakta carrier bag.
The latest update says that the IKEA x Off-White collection will “take furniture classics and turn them into statement pieces”. This is due to launch in November 2019. At this year’s convention the brand released an image of a future product, a rug that looks like a giant IKEA receipt.
Pictures of two other products designed by Abloh - a glass cabinet and triangular red doorstop – were released during a preview video broadcast from New York last month, but this is the first glimpse the world has seen of the soon-to-be iconic receipt rug.
“Virgil has a fantastic ability to work with essential functions and basic materials and create something new,” said IKEA’s Henrik Most. “Each Markerad item is both a design object and a piece with high artistic value.” Dezeen reports that IKEA’s brief to Abloh was to create a range of “first home must-haves” that would appeal to millennials.
Another extremely high-profile and on-trend collaboration being embarked upon by the Swedish designer, is an exploration of architectural and interior design objects with multifunctional use with Saint Heron, Solange Knowles’ multidisciplinary cultural hub.
“Contemporary art is a huge part of people’s life today. At IKEA we are curious about the creative space in between architecture, design, art and music and how that could come alive in the homes of the many people. This is what we want to explore together with Saint Heron”, says Engman.
Saint Heron was founded in 2013 with a focus on “building the community that we wish to see exist” through music, visual art, and performance art mediums.
Knowles is set to curate multimedia installations which will creatively reflect on inter-sectional art and cultural themes, and aim to push boundaries further than ever before.
No further information has been released about what to expect from this innovative sounding concept, but as the Saint Heron website says, stay tuned.
Images: Getty / IKEA