We’ve come a long way when it comes to the stigma surrounding periods. After years of period companies shrouding the messy, inconvenient reality of menstruating in pink, floral-scented packaging, adverts are finally starting to get real: Bodyform’s viral #wombstories video is one recent example.

Another area where we’re starting to see progress in the period product industry is representation. Slowly but surely, period products are becoming more inclusive when it comes to their packaging and descriptions – last year, Always took the decision to remove the Venus symbol on its packaging to make their products more inclusive of transgender and non-binary customers.

And now, Superdrug has become the latest retailer to demonstrate their commitment to inclusivity.

At the end of last month, the drug store brand announced a new range of eco-friendly sanitary products designed for “people who menstruate”. And now, the collection of plant-based pads and tampons – called the ‘Luna’ range – have attracted attention on social media, with many praising the brand for taking an inclusive stance.

Superdrug Luna: the powerful message behind their new period products for “people who menstruate”