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New Instagram update means you'll never miss a perfectly-filtered shot again

Posted by
Hayley Spencer
Published

Love Instagram, but feel like you're always missing the prettiest or most news-worthy grams? Then this change to the app will make you very happy.

Instagram has announced that it's introducing an algorithm that will alter the way your feed displays, according to what you've shown the most interest in. So posts which seem similar to those you've interacted with before will be weighted to appear earlier in your feed, irrespective of time.

The news comes as the app's makers reveal that on average we miss 70% of posts from those we follow. That's a pretty staggering number of avocado on toast shots, #Goals-worthy hair/holidays/interiors and big announcements from our favourite influencers and celebrities.

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In a blog post Instagram explained: "If your favourite musician shares a video from last night's concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won't miss it."

The app is owned by Facebook, who've released innumerable changes to our news feeds over the years, so it was really only a matter of time before they brought in a more targeted, curated approach to the photo-sharing app.

We for one are looking forward to testing the new-look Instagram.