TikTok, photo dumping and a backlash against influencer culture during the pandemic has seen Instagram go ‘casual’. But are we still performing on social media as much as ever? 

TikTok, photo dumping and a backlash against influencer culture during the pandemic has seen Instagram go u2018casualu2019. But are we still performing on social media as much as ever? 

Instagramu2019s gone u2018casualu2019, but are we performing more than ever?

Instagram’s gone ‘casual’, but are we performing more than ever?

positive

‘Casual Instagram’ embraces life’s small, messy and spontaneous moments

Photo dumps are still strategically selected to convey a specific message

To be casual meant work. As always, it was all about angles and backdrops

Stylist Daily

Are photo dumps and uncurated feeds just as much work as posed, filtered pictures? 

‘Casual Instagram’ is the app’s latest trend, but are we performing more than ever?