Scrolling through Instagram these days isn’t exactly like how it used to be.

What was once a fulfilling experience, scrolling through our family, friends and favourite celebrity posts, is now interspersed by numerous ads, reels from people we don’t follow and content that makes it all feel a little less personal.

And this experience is made even more complicated when the ads constantly being shown are content we don’t want to see and could be triggering – such as a constant flurry of weight loss and diet ads.

From detox teas to 30-day diet plans, weight loss ads can be regularly seen on some of our feeds and makes our Instagram experience less enjoyable – and that’s something that the platform is now trying to combat by allowing users to limit the type of ads they see.

Instagram users can now block diet and weight-loss ads from their feed