Instagram consulted organisations including the National Eating Disorders Association and National Suicide Prevention Lifeline on how to phrase the notification, to make sure that the wording was sensitive and responsible.

“We listen to mental health experts when they tell us that outreach from a loved one can make a real difference for those who may be in distress,” Marne Levine, Instagram COO, told Seventeen. “At the same time, we understand friends and family often want to offer support but don’t know how best to reach out.

“These tools are designed to let you know that you are surrounded by a community that cares about you, at a moment when you might most need that reminder.”

If you or someone you know is struggling with their mental health, you can find advice at Mind. If you require eating disorder support, visit B-eat, the UK's eating disorder charity.

Images: iStock, Instagram

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