What those pineapple pins on Instagram really mean

Posted by
Susan Devaney
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Women are showing their solidarity for fertility struggles by wearing a pineapple pin. 

Over the past week, women have been taking to social media to demonstrate their support for people struggling with fertility by wearing a pin featuring two pineapples, as part of the IVF Stronger Together campaign.

The campaign, launched by IVF Babble - an online fertility magazine - last month as part of Fertility Awareness Week, aims to break the silence surrounding fertility struggles and start a conversation as IVF celebrates 40 years since its creation.

Celebrities Fearne Cotton and Kate Thornton have shown their support by sharing snaps with the badges, followed by the hashtag #IVFStrongerTogether. 

“My wonderful friend Sara has started up a game-changing initiative! I’m wearing this pineapple pin to show my strength, love and support for those whose lives have been touched by fertility struggles,” Cotton wrote on Instagram. 

“Proudly wearing this pin to show love and support for those who’ve been touched by fertility struggles. Visit for more info on the campaign,” Thornton wrote on Instagram. 

But why the pineapple? “The pineapple has been a universal symbol of friendship, warmth and welcome for many centuries all over the world, but recently, it has taken on a new meaning. It has become the globally recognised symbol of good luck in the TTC (trying to conceive) community,” writes IVF Babble.

Unfortunately, people facing fertility struggles can sometimes be faced with the unwanted stigma attached to it, something model Chrissy Teigen knows of only too well. Teigen has long been open about her and her husband, John Legend’s struggle to conceive, and resisted anyone attempting to shame them for not being able to conceive naturally. 

And plenty of other women, who have faced the same troubles or know people facing fertility issues, have also taken to Instagram to share photos wearing the badges:

The pins sold out within days of the campaign launching, but if you want to support the campaign too, you can order a pin on Amazon


Images: Instagram