Directed by award winning Sam Fell, the new advert tells the charming tale of Dave, who lives in the animated town of Bisby. As the catchy song soon makes clear, the hard-working commuter is more than slightly overwhelmed by the busy Christmas season.

“The streets are chaotic, the ships idiotic… there’s even a queue for the queue,” sings Corden’s character, shortly after a lament about the pitfalls of London’s train services. We’ve all been there, Dave.

However, one night when he returns home late, Dave finds his children fast asleep in bed and spots a gingerbread man decorated to look just like him. He has a brainwave - and goes to the toy factory he works at to create a series of replica versions of himself in all shapes and sizes – tapping monkeys, nodding dogs, toy planes and dancing robots.

By sending them to all the places he should be, he manages to make it home in time to be with his family and join in their much-loved Christmas celebrations.

James Corden stars (and sings) in Sainsbury’s catchy Christmas 2016 advert