Channel 4's veteran news presenter Jon Snow has made an emotional appeal for an end to violence in the Middle East in a moving video that has been shared more than 7,000 times on Facebook alone.
The news veteran has just returned from the Gaza Strip, where has been reporting on the ongoing conflict, and spent time in a hospital in the region that has two floors dedicated solely to treating youngsters wounded in the conflict.
As a result of the horrors that he saw, Snow recorded the three-and-a-half-minute video The Children of Gaza making a plea to the public "we cannot let it go on".
The video begins "I’m back and in the comfort of this studio it is hard to imagine I was ever away. I don’t need to imagine though because what I saw is etched in my mind."
He continues "What I never knew, is what I know now, which is that those people who live in Gaza are mainly unbelievably young".
He goes on to explain that around a quarter of a million of the population living in the densely-packed area of Gaza are under 10-years-old and says, "if you decide to throw missiles, shells and the rest, then undoubtedly you will kill children - and that is what they're doing."
One of the young children in Gaza who appeared in the Channel 4 News video
Describing his visit to the Shifa Hospital, the presenter says - with a crack in his voice - that he experienced a pivotal moment when he met a two-and-a-half year old with a broken skull who can barely open her eyes after being hit during an attack.
"I can't get those images out of my mind, I don't think you can either," Snow said. "They are the essence of what is happening in Gaza."
One of the children featured in the video was a two-year-old girl with a broken skull
At the time Snow's piece was recorded over the weekend, he said that doctors had registered 1,310 children as wounded in the bombings and the number of youngsters who have been killed as 166 "but that number is growing all the time."
Snow adds that the Western world has made "no priority whatsoever" to stop these injuries and fatalities, which means "we share some responsibility for those deaths."
"We cannot let it go on," he said. "If our reporting is worth anything, if your preparedness to listen and watch and read is anything to go by, then together we can make a difference."
More than 1,000 Palestinians - mostly civilians - have been killed along with 45 Israeli soldiers and two Israeli civilians, since the current crisis began nearly three weeks ago.
Last night all 15 members of the UN Security Council urged Israel and Palestinian militant group Hamas to agree an "immediate and unconditional ceasefire" in Gaza "into the Eid period and beyond."
Save The Children has launched an appeal and a petition supporting the UN's call for a ceasefire and the British Red Cross has begun an emergency Gaza and Israel appeal for donations to help civilians caught up in the crisis.