We all know the power of the Fab Four effect. No, not that Fab Four. I’m talking about Kate Middleton, Meghan Markle, Prince William and Prince Harry.

Over 8.7 million people in the UK tuned in to watch the wedding of Meghan and Harry, who then broke Instagram records by gaining over 1 million followers on the Sussex account in five hours and 45 minutes. And not a day goes by without photos of Kate and William – our future King and Queen - splashed across the papers.

Whether you’re a royal fan or not, their prevalence and influence in our society is undeniable. This helps to explain why pretty much any product chosen by Meghan and Kate is an instant sell out. It also means that, when they speak out about an issue, their voices reach a wide audience that is ready to consider what’s being said.

Kate Middleton and Prince William chat about their children being LGBTQ+