In the face of society’s often blurred understanding of consent and wild disregard for women’s ownership of their own bodies, one mother’s message to other parents has gone viral.

Writing for CNN, journalist Katia Hetter has explained why she doesn’t push her daughter to hug and kiss people, even those she knows well, unless the seven-year-old initiates it herself.

While it sounds simple, not to mention incredibly fair, Hetter has seemingly touched a nerve with some parents, sending her post viral.

In her essay, Hetter writes: “My daughter occasionally goes on a hugging and kissing strike.

“She's seven, and she's been holding these wildcat strikes since she was three or four. Her parents can get a hug or a kiss, but many people who know her cannot, at least not all the time. And I won't make her.

“‘I would like you to hug Grandma, but I won't make you do it,’ I first told her three years ago.

Woman’s post on teaching her young daughter about consent goes viral