A group of A-listers have come together to urge Brits to vote in the upcoming EU Referendum on 23 June, and not to waste their voice.
In a series of provocative videos, the celebrities send the message: “don’t let other’s fuck with your future.”
Names involved include actor, Keira Knightley, fashion designer and activist, Vivienne Westwood, and model, Lily Cole.
The short films, directed by Anton Corbijn (Control, A Most Wanted Man) have been created for pro-EU group, We Are Europe by creative agency adam&eve, who have support from high profile names including Jude Law and Brighton MP, Caroline Lucas – who previously wrote a powerful Ask a Feminist on the topic.
Entitled Five Seconds, each film is designed to highlight the minimal amount of time it takes to put an x in the box when voting, compared with the long-term effect that one’s vote could potentially have on the future of our country.
Each celebrity appears in their own short film that highlights their busy lives and their idiosyncratic talents, while driving home the message that voting is crucial. More celebrities will be releasing their messages in the run up to June 23.
In one film, Keira Knightley is seen learning lines in a dressing room, before speaking to the camera and saying, “it only takes five seconds to practice the perfect awards face…and it takes five seconds to make an X in the ballot box. Five seconds to stop others fucking with your future.”
In another, Lily Cole says, “it only takes me five seconds to stretch my legs. And it only takes five seconds to mark an x in the ballot box. Five seconds to stop others fucking with your future,” before falling over.
The videos come after recent polls revealed that only 50% of under-35s plan to vote in the referendum.
Lily Cole says: “I was concerned to see how low the voter turnout levels are anticipated to be amongst young people, who will arguably be most affected by this decision. I’ve also been frustrated by the divisive and negative nature of much of the campaigning... So we wanted to do a neutral and positive campaign to encourage people to get involved, and make their opinions known.”