Kerry Low Low's humorous new advert had us chuckling thanks to its refreshing take on food advertising aimed at women.

The new Kerry Low Low advert pokes fun at three female archetypes used by the advertising industry to market food and diet products at women. There's Smug Gal, she makes smart choices when it comes to food and always slips easily into her skinny jeans; Ditzy Gal, who's always SO enthusiastic about eating yoghurt; and Muffin Gal, who is constantly plagued by the thought of a chocolate muffin.

As well as being amusing, the Kerry Low Low ad - created by Irish advertising firm Chemistry - also aims to challenge the assumption that every woman has a negative relationship with food. Rather, according to the spread and cheese manufacturer's Facebook page, Kerry Low Low say their mission is to "support and encourage women everywhere to have a great relationship with food".

However, we have to ask, is poking fun at what's wrong with the industry enough to change it - particularly when the product you're advertising is a low-fat one?

Watch the Kerry Low Low advert below and tell us what you think in the comments or on Twitter @StylistMagazine

Kerry Low Low advert challenges food ads aimed at women