This year Barbie has made serious headway in becoming a toy which embodies a more attainable, less homogeneous version of beauty. In January Mattel re-released the doll in 33 models, offering three different body shapes and a variety of skin, eye and hair colours. The new dolls have even starred in their own swimwear campaign to prove their body confidence.
And we have artist Nickolay Lamm's company Lammily to thank for kicking off the production of a more realistic Barbie, after they crowdfunded to produce a doll with proportions more representative of reality back in 2013.
But of course, body image pressure isn't exclusive to women. Men are influenced by the often unobtainable standards of beauty seen in mainstream media, too. Hence, why Lamm is now crowd-funding to create a realistic version of Ken.
Just like the girl Lammily, boy Lammily's body is modelled on the average proportions of a 19-year-old male.
In a video for the new doll Lamm recalls "Back in high school, I decided I really wanted a six-pack. I exercised myself to exhaustion and got so skinny that I just didn't recognise myself anymore. And I know I'm not the only one to have this type of experience."
To amplify that Ken's impressive abs, biceps and razor-sharp parted quiff aren't something children need to aspire to, the doll comes with a story pamphlet so they can create a personality for him, select his job and mock up his passport with a name of their choosing.
"He may not look like a runway model, but he values himself for who he truly is, and always makes sure to pay the same respect to others!" the crowdfunding page reads.
Oh, and on top of that, Lammily's boy doll has articulated ankles and wrists so he can move a lot like a real boy too - allowing for more active play.
He sounds like a pretty cool guy to us, and he's all ready to go into production once the company reaches its funding goals. If you want to back male Lammily you can do it here.
Watch his Real Is Beautiful video below to find out more.