This is why people are taking loud lipstick selfies on Instagram

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Moya Lothian-McLean
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Gynecological cancers kill 21 women a day in the UK – this is how your bold lip selfie could prevent that. 

An influx of selfies on your Instagram feed is hardly an unusual occurrence. But today you’ll have probably spotted a higher incidence of snaps featuring women – and the odd man – sporting their best Stunna-sponsored pouts. And it’s all in aid of raising awareness for an issue that gets swept under the rug far too often.

#GetLippy is a campaign launched this month by UK charity Eve Appeall, using the power of beauty products to break down taboos that prevent women from being diagnosed with gynecological cancers quickly enough. Today participants – including ambassadors like period poverty campaigner Amika George and TV presenter Cherry Healey – are posting selfies to social media whilst wearing their loudest lipsticks in a drive to amplify the conversation surrounding women’s health.

It’s a timely initiative – last year it was revealed by Public Health England that cervical screening attendance had fallen year-on-year, dropping from 73.7% in March 2011 to 70.9% attendance in 2016 in women aged 25 – 49 – the most at-risk demographic. But the Eve Appeal isn’t limited to bringing attention just to cervical cancer. The charity’s remit covers five types of gynecological cancers: ovarian, womb, cervical, vaginal and vulval, diseases which come with ‘silent’ symptoms like bleeding when not menstruating. 

Embarrassment and a lack of information both play a role in keeping gynecological cancers out of mainstream health discussions, despite the fact that every day 21 women die and 58 women are diagnosed from one. And in addition to posting selfies on Instagram on Facebook, those wanting to support #GetLippy can choose between donating £3 (done by texting LIPPY to 70660) or purchasing a lip product from brand partners, including Elemis, Vaseline and EOS. 

A worthy cause and an excuse to put on a bold lip? We can’t see any reason not to.

Images: Eve Appeal