USPAAH was, as they have pointed out, founded by a woman, and is now run by an entirely female team.

And, in an official statement to ELLE, they have underlined that fact once again.

“Rest assured, as a company run entirely by women, working with almost a female only team of beauticians and therapists and serving a predominantly female clientele, we very much understand the needs of modern women,” they told the magazine.

“The campaign draws on funny anecdotal experiences of our own lives as strong independent business leaders, wives, partners and girlfriends. We stand by our advert whole heartedly and we're busy planning our next set of campaigns.”

Commuters are furious about this controversial advert: “it’s sexist bulls**t”