We’ll use any excuse to get our best friends together for a boozy brunch, and there’s no excuse that better affords some day time drinking than raising awareness for period poverty.

Period poverty is a worldwide problem faced by women and girls on a daily basis as they struggle to pay for sanitary products – even in the UK. In fact, according to Plan International, one in 10 girls across the UK are unable to buy sanitary products and even those of us have the funds to buy the supplies we need, are often too embarrassed to talk about the subject.

That’s why the travelling charity event, Bloody Big Brunch, has decided to give the trendiest meal of the day a novel twist, with the aim to get people talking about periods.

Taking place at the uber cool restaurant-come-bar The Book Club in Shoreditch on the 2 June, brunch lovers and period poverty activists are invited to rock up between 12 noon til 4pm to sip some spicy Bloody Marys. But instead of (just) bringing your purse along with you, the event organisers are asking for a form of payment which much more tangibly represents the cause.

That’s right: in a thought-provoking move, all sanitary products (including pads and tampons) will be accepted at the bar and swapped for a delicious Bloody Mary. It’s no gimmick either, *as* each and every feminine hygiene product will actually go to use and be donated to the women who need them most throughout the company.

This London restaurant will let you swap tampons for cocktails