Make gold the must-have colour this season with Diet Coke

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Our devotion to all things gold has lasted for thousands of years thanks to its ability to give whatever it touches a very welcome dose of sparkle. So, it’s no surprise that Diet Coke Caffeine Free is continuing its association with the glamorous colour.

With the festive season upon us, we find ourselves surrounded by twinkling golden tones that are synonymous with Christmas. According to colour psychologists, gold is brought out at this time of year because it’s a traditional sign of celebration, the reason being that it gives off a warm glow and decorative shine that creates an authentic party atmosphere. 

Precisely why when we dress in gold, be it head-to-toe or just the odd accessory, we feel glamorous - it’s a feel-good colour after all. From the baubles on the tree to the lights adorning every street to even the crackers on our tables, gold really shines over the festive season – it goes hand in hand with special moments and the bringing together of family and friends.

This year, Diet Coke has been celebrating its Get The Gang Back Together campaign, which is encouraging us all to team up with our closest friends to mark the end of the year. So this Christmas, get your favourite people together and add some sparkle and shine with a Diet Coke Caffeine Free. 

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