The streaming platform has changed the background image for Tidying Up and where is the lie?
The Tidying Up With Marie Kondo discourse is not sparking joy. It’s not sparking joy with the internet, and it’s not sparking joy with me.
People are fighting on social media about the Japanese decluttering guru and some of her more controversial opinions, in particular, her belief that most people need to downsize the amount of books that they own.
I don’t want to relitigate that insane debate, which essentially involves a complete misunderstanding of the KonMari method and its teachings on reevaluating your relationship with consumerism. It doesn’t involve, as some incensed Twitter users seemed to believe, Kondo turning up at your house and forcing you to throw away all your books like a “tiny Japanese Gaston”. You can follow her method or not follow her method, it’s totally up to you. Kondo isn’t making you do anything.
Netflix might have other ideas, though. The streaming platform has reportedly made a mistake when updating its background image of Tidying Up With Marie Kondo on its American interface, and they’ve chosen a pretty telling picture. The photo advertising the reality series now features an image of a commando soldier, rifle prone, inching their way through a desert towards their target.
“Either there’s a Netflix glitch or Marie Kondo’s methods have escalated,” the tweet pointing out the mistake read.
Reimagining the second season of Tidying Up With Marie Kondo as a thriller, another joked about a new tagline for the show: “Your options are simple: you can spark joy, or you can spark… something else.”
Maybe I was wrong. Maybe Tidying Up With Marie Kondo has all the nailbiting tension of an action movie, after all. Maybe Kondo’s beatific smile belies a steely disposition. Maybe, for Kondo’s next trick, you’ll find her starring alongside Keanu Reeves in the next John Wick movie. Maybe the secret to Kondo’s success is being silent, but deadly serious… about tidying up?
Or maybe it’s just a hilarious glitch on Netflix that we’re all having too much fun laughing about to correct, like the time the streaming platform’s brutally honest description of Gossip Girl went viral.
Either way, whatever her methods, Kondo’s advice is working. American and British charity shops alike are seeing a massive increase in donations, in part because of the success of her Netflix show.
In the UK, one Camden op shop has seen more than 30 “large” bags of donations dropped off every single day, twice the amount they usually accept, in January.
Speaking to the BBC, Maria Vicencio, who manages a charity shop in Cambridge, says that many of her customers are “obsessed with the series.”
“I’ve had some really neat donations dropped off recently,” she said. “Immaculately folded.”