Entrepreneur Barbie's webpage features 10 businesswomen, including Reshma Saujani of Girls Who Code, a non-profit organization that seeks to empower young women by teaching them advanced computer skills sought after in today’s job market.

Much like Facebook COO Sheryl Sandberg's "ban bossy" campaign, which encourages girls to lead, the plastic doll has her own Twitter campaign, using the hashtag #unapologetic to help start a conversation for girls.

"In essence, Barbie is always asked to apologize for what she looks like," said Michelle Chidoni, a spokeswoman for Mattel in in an interview with Time magazine in February. "And the message there is to be unapologetic."

Meet Entrepreneur Barbie. She carries a smartphone and is 'ready for her next big pitch'