Celebrity-endorsed horoscope apps, sites and spiritual memes have given astrology a digital makeover.  But why do we look for answers in the stars? 

Mercury in Retrograde: Millennial women, astrology and horoscopes

positive

It makes sense that we’re looking for ways to find
order in a world that feels as if it has none

People are using
astrology to publicly
connect in a more
meaningful way

Mercury Retrograde In Scorpio began on 31 October. It seems there’s only one question our stars can’t answer: why do we actually care?