As we said, where to even start with this? First, the idea that any women wants to change herself, her skills or behaviours for the purpose of attracting and then “keeping” a man is degrading and dehumanising. In case anyone out there was unsure about this one, women are not on this earth for the pleasure of men, and it is not our life’s purpose to find a partner.

But moving on to the actual points mentioned, each one is so steeped in regression and oppression, it’s actually painful to begin unpicking them.

For example, according to Cooper “don’t be a single mum” is a staple factor when meeting a partner. As if women should delete their lives and history up to the point of starting a new relationship, simply to lay themselves open as a blank canvas for this new man in their life. Or, that they should be ashamed of having a child (generally seen as a wonderful, beautiful thing) because it might put off a potential suitor.

Cooper’s tweet (and actually most of his tweets if you want to give him the air time of looking at his profile) is not only vile, but dangerous, and so we’re not going to spend our precious time looking into it any further.

What is interesting, and quite funny, though, is how many men have been so downright appalled by his words that they’ve come forward to apologise for his stain on the male gender.

One male Twitter user called Rider To The South asked the question everyone’s been thinking: “You are single, aren’t you?”

While another said, “So dude I am assuming you haven’t been out of the parent’s basement for a few years…”

This misogynist’s guide on ‘how to keep a man’ is so bad, even men are apologising for him