The study also unveiled the nation’s favourite cocktail-base: gin. 43% of the top posts tagged gin over any other spirit. Gin sales have tripled since 2009 as we consistently opt for ‘high-end’ drinks and quality over quantity.

And it’s not just in bars we’re enjoying the fruits of mixology – over half of Brits say they now have an at-home cocktail kit on hand to whip up a Pornstar Martini or two, especially at Christmas. Google searches for ‘cocktail recipes’ doubled during December 2017.

Meanwhile, the booziest cities in the UK during festive season have been exposed too. If you’re living in London, Swansea or Aberdeen, clear some space for drinking (and the subsequent sore head) because you’re expected to attend at least five cocktail parties each during December, while the average British person will head to at least one every week. Meanwhile, the best time to post your millennial-pink, vegan creation for maximum impact is at 2pm on a Friday. Probably because everyone is already daydreaming about their evening exploits.

Just remember to hashtag responsibly…

Images: Getty

It’s official: these are the most popular cocktails on Instagram