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This company claims sanitary towels filled with dirt can ease period pain

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Susan Devaney
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NannoCare has a created a dirt-filled sanitary towel that claims to ease period pain, but one top gynaecologist has hit back calling it “bulls**t”. 

From Mooncups to reusable tampon applicators, we’ve seen a fair few sanitary products (thankfully) being added to the market in recent months. 

Now, US-based company NannoCare, has introduced the NannoPad. And it’s basically a sanitary towel filled with dirt that claims to use “innovative new Nannogenic™ Technology” that “naturally relieves menstrual cramps with no drugs or medicine.”

The company insists that their technology “takes organically occurring earth elements and breaks them into nanoparticles, which are then embedded into the NannoPad™ via natural fibres”.

“This technology has the amazing ability to naturally and safely release the needed amount of energy that helps microcirculation,” reads a press release for the product, adding that this eases menstrual camps, as well as reduces odour and bacteria.

A post shared by Nannocare (@nannocare) on

However, Canadian gynaecologist Dr Jen Gunter has called the brand out on their “bulls**t” claims.

“Dirt doesn’t give off therapeutic ‘energy’ for your uterus, everyone knows that’s what jade eggs are for! Just kidding, jade eggs are a scam,” Gunter writes on her website.

“Medically speaking there is no ‘energy’ from the earth that impacts the flow of blood in the uterine blood vessels or that can treat painful periods. I mean, if the earth’s crust had this magical element then we would probably have never given up the whole Red Tent practice.

“In fact, as we would be exposed to this dust all the time we wouldn’t have period pain at all! The claims of pain relief are the part of the sales pitch that angers me the most. Women with bad period pain can be desperate and taking advantage of it is wrong.”

It’s not the first time the gynaecologist has shut down myths relating to the female anatomy. Previously, Gunter called out men for vagina-shaming.

“Nannocare Inc. claims they are a ‘group of inventors, engineers, scientists, product developers and most importantly, women who are tired of dealing with crippling menstrual cramps during their period,’ Gunter concludes.

“Well Nannocare Inc, I’m an OB/GYN who is tired of people making false medical claims and using the obfuscation of quasi medical terminology to sell bulls**t to women.”

Stylist has reached out to Nannocare for comment.

Images: iStock / Instagram 

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Susan Devaney

Susan Devaney is a digital journalist for Stylist.co.uk, writing about fashion, beauty, travel, feminism, and everything else in-between.

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