The new doll, which costs $150 (£98), sold out less than an hour after they went on sale on Tuesday, American Vogue reports.

Mattel made headlines last month with its advert that encouraged girls to 'Imagine the possibilities' through playing with Barbie dolls of varying careers.

In the video, young girls assumed the position of professional women: one is a university professor, one a vet, while another coaches a male American football squad.

“We want to remind the world what Barbie stands for...This ongoing initiative is designed to remind today's parents that through the power of imagination, Barbie allows girls to explore their limitless potential,” Evelyn Mazzocco, global senior vice-president and general manager of Barbie, said at the time.

And it's no different for boys.

New Barbie advert features boy playing with doll for the first time