There's absolutely nothing shameful about being on your period, of course.
Thanks to a new kind of tampon, we might just be able to plug up that fear forever more.
A new startup, my.Flow, has unveiled a tampon that uses smart technology to monitor your period and notify you when it needs to be changed.
If you're flinching at the idea of shoving a bunch of electronic inside your sensitive bits - keep calm. The tampon looks - and works - just like a regular tampon, but with an extra long string.
The string is connected to a Bluetooth-enabled monitor that can be clipped onto a waistband, or slipped into a trouser pocket.
The tampon measures its moisture level and sends a notification to the user's phone when it needs to be changed.
Wearers of the my.flow tampon can programme the app to send alerts at different points of capacity (say, 50% or 75%).
There's also the option to customise the notifications (e.g. "Pick up dry cleaning") in case you're not keen on the stranger next to you on the bus knowing the intricate details of your womb lining.
Over time, the device will learn to track the user's menstrual cycle and predict when your period will begin, how long it will last, and on which days it will be at its heaviest.
The my.flow tampon is the brainchild of 29-year-old CEO Amanda Field, who told the Guardian that the tampon solves the problem of "menstrual mortification" as well as reduce potential risk of infection and toxic shock syndrome.
The my.flow product will not be available until next year, when the Bluetooth monitor is expected to sell for $50 (£34) with an additional $13 (£9) for a month's supply of tampons.
While we're not completely convinced about a super long string - it's about six to 12 inches - dangling around (what if it snags??), we're willing to give it a try.
With news of a gadget that "turns off" period pains and the "groundbreaking" hormone-free mobile app contraceptive, it seems that - FINALLY - technology is beginning to address women's needs and wants. And we're all up for that.
As a matter of fact, we think it's a bloody good idea (ed: okay, that's enough period puns now).