New "Monopoly for Millennials" board game sparks anger online

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Anna Brech
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A new tongue-in-cheek version of Monopoly aimed at Generation Y has been met with outrage among its target audience.

“Monopoly for Millennials” comes with the tagline “Forget real estate. You can’t afford it anyway.”

Instead of buying property, participants are tasked with collecting experiences such as going to a vegan bistro, sleeping on a friend’s sofa or attending a week-long meditation retreat. 

Manufacturer Hasbro has even gone to the effort of adding a participation badge to the game’s mascot, Rich Uncle Pennybags; and whoever has the most debt gets to roll the dice first.  

However, not everyone is amused by the satire, with some Twitter millennials branding it patronising and offensive:

Still others couldn’t help point out the irony of millennials being upset about a board game aimed at millennials; thus reinforcing the easily offended stereotype.

As one Tweeter noted, it’s all becoming just a little bit meta:

If you too are taken back by the flagrant characterisation of millennials in the game, fear not.

The new edition is currently only available in the States, from supermarket Walmart.

So, we in the UK can rest easy with the old-school hotels-on-Park-Lane version for now. 

Because, let’s face it, Monopoly causes arguments enough without the extra controversy of millennial issues thrown into the mix…

Images: Walmart/Hasbro

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Anna Brech

Anna Brech is a freelance journalist and former editor for Her six-year stint on the site saw her develop a vociferous appetite for live Analytics, feminist opinion and good-quality gin in roughly equal measure. She enjoys writing across all areas of women’s lifestyle content but has a soft spot for books and escapist travel content.