He continued: “In reality, there’s no ‘right’ or ‘wrong’ way to be a parent, just your way.

“That’s why it’s important for parents everywhere to trust their instincts and feel confident in their own parenting abilities, rather than worry about how well others seem to be doing it. This reflects Baby Dove’s belief that there are no perfect mums, just real ones.”

As of today, the moving billboard now features additional slates confirming that there is no such thing as a perfect mum with stats from the brand’s research and sentiments including “There are no perfect Mums, just real ones.”

Images: courtesy of Unilever

This billboard of a “perfect mum” has sparked a major debate on social media