A group of swearing little girls, who starred in a provocative anti-sexism video in October, are back for a Christmas special asking: 'What if Santa was as sexist as society?' and if they could have equal pay under the Christmas tree this year.
Known as the "potty-mouth princesses" because they wear stereotypical pink dresses and utter expletives, this time the girls take on Father Christmas who says "Women are paid 23% less [than men] with less opportunity to work. Girls should accept this".
He gifts them toys with sawed off parts to represent how women are paid less for doing the same work as men.
One young girl responds with: "What the f***? You sexist jerk" and "Not one f***ing scrooge Republican voted for equal pay".
"For decades nice women have been ignored making this point...to get treated equally, we shouldn't need balls," says another, while holding up two Christmas baubles.
The advert is the latest by American activist T-shirt brand FCKH8 in hopes of raising awareness about gender inequality.
Addressing the criticism the stunts have received, video director Luke Montgomery said, “We get that some adults are shocked with how these little girls are using a bad word for a good cause," said in a press release. "But isn’t the real shock the ugly fact that women are still paid less than men for the same work in this day and age? This Christmas, girls deserve the gift of equality under the tree.”
How do you feel about the video? Is it brilliantly powerful or a campaign gone too far? Share your thoughts in the comment section below.