When Pret first launched their vegan version of the croissant earlier this month, it was an instant hit (the Very Berry Croissant currently sells double the amount of the jam croissant it replaced) so it’s sure to be in hot demand come 3pm. And because you’ll only be able to get your hands on a free croissant while stocks last, it’s even more important to get there early to avoid disappointment.

Over the last couple of years Veganuary – where people try to eat a vegan diet throughout the month of January – has grown exponentially. In 2019, it was reported that a record 250,000 people worldwide signed up to the Veganuary movement – a number which exceeded those in the previous four years combined. This year, it has been predicted that a possible 350,000 have taken part.

Pret is handing out free vegan croissants on Friday afternoon, and all you need is the secret password