The brainchild of Asda, this new fusion drink blends prosecco with white wine – or, to be more specific, with pinot grigio.

Each bottle, priced at a meagre £5, promises to deliver a truly unique taste experience (and, yes, we mean that in a good way).

“Progrigio is a new Italian sparkling wine aimed at the prosecco and pinot grigio customer to try something familiar but just a little different,” the supermarket’s wine buyer Jack Clayton explains.

“It is a fresh, floral and aromatic wine balanced by citrus fruits, white peaches and minerality.”

Forget prosecco: it’s time to talk about progrigio