In its heyday, the TV show Friends captured a potent and very specific vein of 90s optimism.

A time when friends actually spent time with friends, rather than ignoring each other for their phones.

An era when hanging out in a coffee shop together still carried a frisson of sophistication.

A moment in history when “The Rachel” crop reigned supreme, and people found themselves inadvertently humming along to the tune of Phoebe’s Smelly Cat.

We wouldn’t be exaggerating if we said this feeling was sacrosanct: a unique type of throwback fuel that we’ll always hold close to our hearts.

It’s a nostalgia that Friends co-creator Marta Kauffman understands well. And it’s exactly why she won’t consider a sequel of the hit New York City sitcom, which wrapped in 2004 after a 10-year run.

The golden reason why a Friends reunion will never happen