We don’t need much encouragement to drink gin, granted. But when the gin in question supports charitable deeds, it would be practically rude not to get involved.
One drinks company is currently crowdfunding to make a special, sage-infused batch of the juniper spirit – and profits will go towards life-changing water projects in the world’s poorest communities.
Which is a fairly valid excuse to add another bottle of the good stuff to your collection, right?
London-based One Drinks is more known for its soft drinks, with One Water spring waters and flavoured versions contributing to clean-water projects the world over since the company’s inception in 2005.
However it has decided to ride the craft gin wave with One Gin, in which award-winning master distiller, Sarah Thompson, uses wild sage foraged from the grounds of the Sussex-based Blackdown Distillery.
The campaign has several tiers of investment: £45 will get you a bottle (£80 will get you two and £220 a whole case), while £65 bags a package with tonic and glasses included.
However, for the biggest ginthusiasts out there, an afternoon tea party for 30 guests is available at £1,500 (working out at £50 a head) which involves food, drink and a cocktail masterclass.
Every 70cl bottle from this first batch will be hand-signed, numbered and delivered while the profit will go toward both charitable ventures and helping develop further batches of One Gin, thus supporting the company’s commitment to funding clean-water projects.
Delivery is expected in June this year and at the time of writing, 51% of the target £20,000 had been raised.
And it’s not the only gin to donate money to charity: those of you wanting to make sure your juniper stash helps someone (someone other than post-work you, that is) can buy a bottle of Elephant Gin, knowing that 15% of all proceeds go to two African elephant foundations supporting the species’ preservation.
Meanwhile, Scottish Ginerosity is described as a “social enterprise gin”, funding projects helping disadvantaged young adults and 1897 Quinine Gin donates money to Malaria No More UK. Beckett’s Gin uses local English juniper from Box Hill in Surrey, and works with the Forestry Commission and the National Trust on a long-term conservation project to keep England’s juniper production going. And this, fellow gin fiends, is just the tip of the ginny iceberg.
One Gin founder Duncan Goose says: “Adding sage lends One Gin a unique and quintessentially British flavour and we’re excited to launch our first spirit at a time when craft gin is so incredibly popular. In 2016 annual gin sales in the UK totalled over £1bn, enough to make 1.12bn gin and tonics and we are keen to harness some of this growing industry’s profit for a very worthy cause.”
One Drinks has raised over £15 million so far, with those behind it estimating it has changed the lives of more than three million people worldwide.
Goose adds: “There are still 663 million people around the world without access to clean water. This has to change. Our vision is a world where everyone has access to clean water forever. This new spirit joins our strong spirit in pursuit of this important goal.”
Drinking for a good cause? Better stock up on tonic…
For more information on One Gin, visit crowdfunder.co.uk/OneGin.
Watch: How to make Turbo Gin
Images: iStock / One Gin