A new restaurant is offering diners the chance to settle their bill with a picture.

The pop-up eatery at the Ice Tank in London's Soho is a marketing gimmick launched by Birds Eye in a bid to change people's perception of frozen food.

Aptly named The Picture House, it will serve a two-course meal to people willing to load an image of their dishes onto Instagram, Twitter or Facebook with the hashtag #BirdsEyeInspirations.

"Taking photos of food enables people to show off and to share their meal time moments - from the every day to the very special," explained Birds Eye marketing director Margaret Jobling. "We wanted to tap into this trend and create a new reason for people to talk about and sample our Inspirations range."

It's not the first unconventional eatery to hit the headlines:

PAY-PER-MINUTE

Eat a meal, pay with a photo at London restaurant