Mayonnaise ice cream is the new food trend taking over our Twitter feeds

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Megan Murray
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Would you be tempted to try a scoop of this weird-sounding ice cream flavour? 

We don’t know if you’ve noticed, but it’s hot outside. Really hot. 

Would it be too far to say that this summer’s sizzling heatwave has had us re-evaluating how we live our daily lives? We don’t think so. In fact, we’ve switched up our skincare routines to accommodate for that sweat-drenched commute, become experts on ways to stay cool and swotted up on how the heat can affect our brain function and even our anxiety levels.  

But there’s one particularly tasty positive about this unrelenting weather that we don’t mind changing our staple diet to accommodate. And that’s the excuse to indulge in sub-zero snacks – specifically, ice cream. 

Bored of the traditional chocolate, strawberry and vanilla varieties, though, Scotland’s ICE Falkirk has made a point of experimenting with some seriously unusual flavours. 

And it seems that their latest creation, a Hellman’s Mayonnaise ice cream, has caused the biggest stir yet. 

Created with just two ingredients (think mayonnaise and milk), this curious concoction has captured imaginations on social media. Or, to put it more bluntly, Twitter users have lost their s**t.

For some, the idea of recreating this dinner-time staple as a summery snack is just too much to handle. As one Twitter user writes: “I found out someone made mayonnaise ice cream. All I got to say is just because we can doesn’t mean we should.” 

Another has compared the creation with genetically-engineered dinosaurs (obviously), pointing out: “Yo. This gone be some Jurassic Park s**t but with mayo. The world is about to screw us for this…”

For others, though, mayo ice cream wasn’t so much of a problem. In fact, some social media users even seem pretty sold on the idea. 

One Twitter user would be happy to give it a chance, writing: “It probably won’t taste that bad? It probably makes the ice cream super creamy and light instead of tasting like mayonnaise?” 

Another agreed, adding: “Makes sense - sour cream would work too.”

But what about people who have actually dared to try it for themselves?

Well, over on Facebook, one experimental diner has written: “It’s very creamy and rich. Not bad actually.” 

Another agreed, adding: “It’s not that bad.”

To set the record straight, ICE Falkirk owner Kyle Gentleman told TODAY what the desert really tastes like, once and for all. 

“It’s a full on hit of fat and cream followed with an eggy milky aftertaste… yum!” he said.

Images: Getty / Hellman’s


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Megan Murray

Megan Murray is a senior digital writer for, who enjoys writing about homeware (particularly candles), travel, food trends, restaurants and all the wonderful things London has to offer.