Have your jazz hands ready – a new pop-up from doughnut giant Krispy Kreme is promising showtime vibes aplenty…
There’s something rather illicit about the the thrill of devouring a tray of doughnuts.
So it’s perhaps no wonder than Krispy Kreme have run with the theme to launch a back-door speakeasy – based exclusively around doughnuts.
Speakeasies were, of course, illegal drinking dens and saloons that popped up across America during its prohibition era (1920-1933).
The Krispy Kreme version aims to conjure up some of covert glamour associated with the movement; along with a generous helping of puns.
The hidden music and dessert bar will appear through a secret door at the back of “Doughtown Records”, an inconspicuous-looking store on Great Portland Street, central London.
Guests will be treated to live music from soul singers including headline act “The Pie-Ettes”. They’ll also get to try a fleet of new doughnut flavours including Banana Kreme Pie, Cherry Pie and Reese’ Peanut Butter Pie.
As well as a speakeasy theme, the pop-up bar will take inspiration from 60s Americana, in a further nod to Krispy Kreme’s State-side heritage.
They’ll be Motown music, along with treats that are imbued with the feel of old-school diner favourites, including Krispy Kreme Ice Kreme and Cherry Kreme milkshakes.
For further food for thought, check out our pick of the UK’s best doughnut joints – no hiding required – right here.