Quite what the French will make of such a crossbreed is another matter, but there's certainly a lot of excitement surrounding its release across the pond.

"I’m not kidding when I say I would totally eat that, because that sounds delicious," says New York-based writer Lucia Peters of Bustle.

The Criss-Croissant comes in two flavours; blackberry lemonade (lemonade cream and topped with sweet blackberries) and strawberry rhubarb (filled with sweetened cream cheese, and crowned with a strawberry rhubarb topping).

IHOP are no stranger to weird and wonderful food amalgamations, having previously dreamed up Brioche French Toast and the legendary "Waffulicious Waffle" that combined a waffle with a New York cheesecake.

"We’re so excited by this new evolution of the classic French croissant, we’re sure that our guests will join us in saying 'Vive le Criss-Croissant!'" says Marie Grimm, vice president of menu innovation at the company (as an aside, how amazing does her job sound?).

Meet the Criss-Croissant; a warm and buttery pastry-waffle snack taking the US foodie world by storm