Unicorn cereal has arrived and breakfast will never be the same again

Posted by
Susan Devaney
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It’s official: our undying love for the rainbow-coloured unicorn knows no bounds.

From unicorn trainers and unicorn toast to unicorn lattes, no item has been left untouched by this Instagram-worthy trend over the past 12 months.

And now the mystical creature has reached the sugary heights of breakfast cereal, in the form of Unicorn Fruit Loops.

Taking to Instagram to release a teaser for the new multi-coloured crunch (below), the brand shared a snap of the brightly coloured packaging covered in glitter sequins – and cereal fans were full of approval.

“The appeal of limited edition character takeovers on pack and embracing current trends is something that works well in store and is popular with our consumers,” Michaela Mayoh, brand manager for cereal marketing at Kellogg’s, said in a press release.

And, of course, social media users have found a happy reason to roll out of bed in the morning, with numerous people taking to Twitter to express their delight at the new product.

Priced at just £2 per box, the cereal is available in Asda for a limited time only.

You’re welcome, fellow unicorn lovers.

Images: Kellogg’s