We’ll just call you Cupid.
Valentine’s Day can get a bad rep. Although it has supposedly sweet intentions, the excess of over-priced merchandise in the shops kind of takes the shine off of things.
But although there is a lot of commercialism surrounding this Hallmark holiday, we reckon there’s something nice to be squeezed out of it yet.
After all, receiving a Valentine’s card doesn’t have to be associated with parading your relationship - the rise of Galentine’s proves that it’s just as important (if not more) to show your love for your friends, and even your family, on a day dedicated to the heart.
Red Letter Days seems to agree. The experiential gift company has come up with an idea for this Valentine’s - which although, yes is is a marketing ploy - is also set to have some lovely results.
The brand has set up its own versions of red post boxes in London, Manchester and Liverpool and is asking nice folks like yourselves to write a Valentine’s message to someone who might not receive one this February, with plans to deliver them to care homes up around the UK.
To make it happen, Red Letter Days has teamed up with care homes and received support from charities like The Salvation Army and Campaign to End Loneliness to organise the deliveries.
Each letter will be vetted before it’s delivered to a home so no need to seal it, and the brand has advised that you write something hopeful and uplifting (not romantic) and include a little bit about yourself, such as how old you are, what you do and where you’re from.
Although each post box will have a limited amount of cards attached to it, it’s thought that these will run out quickly and so those taking part are encouraged to buy one themselves to fill out before getting to a post box.
The Metro reports that Red Letter Days’ Alison Vickery said of the scheme: “If you’re buying a Valentine’s Day card for your romantic partner, why not buy an extra one and post it in one of our special letterboxes? Your small and selfless act of kindness will make a huge difference to the recipient’s day, week, month and maybe even their year.”
The post boxes are dotted around the country, with these being the currently known sites:
- Salvation Army store, Princes Street, London W1B 2LQ
- WeWork, 8 Devonshire Square, London, EC2M 4YF
- WeWork, Aviation House, London, WC2B 6NH
- WeWork, Keltan House, London, E8 4RU
- WeWork, Waterhouse Square, London, EC1N 2SW
- WeWork, North West House, London, NW1 5PU
- WeWork, Medius House, London, W1F 8BH
- WeWork, St Peter’s Square, Manchester, M2 3DE
- Birmingham Museum & Art Gallery, Chamberlain Square, Birmingham, B3 3DH
- St Johns Market, St George’s Place, Liverpool, L1 1LY
If you can’t get to a box but want to put a smile on an unsuspected Valentine’s face, you can send your card to: Red Letter Days Campaign, c/o Keyboards & Dreams, Ground Floor, 34-35 Hatton Garden, EC1N 8DX.
Here’s to making the world a more loving place, eh?
Images: Getty / Instagram