Women’s website Reductress will be getting its own TV show.
Website co-founders Beth Newell and Sarah Pappalardo will be working on a pilot for The Reductress Hour, which will be fronted by ex-Saturday Night Live star Abby Elliott.
Elliott will be playing, in character, a host of a show that the Reporter says will be taking on “the absurdities of women’s news, trends, broader national subjects and entertainment television while tackling various issues of the week, original segments and field interviews”.
Launching in 2013, Reductress now has 2.5 million unique visitors a month. It’s been followed by live events and performances, a podcast (Mouth Time) and a book, How to Win at Feminism: The Definitive Guide to Having It All – And Then Some!
The website has gained a huge following online, where many of its sardonic headlines have deeply resonated with women.
Earlier this year, co-founders Newell and Pappalardo spoke to Vulture about the delicate balance of satirising women’s media.
“We try to satirise things without putting other women down, and that can be a little tricky when certain people are doing really insane things in media,” said Newell.
“We try to find a unique angle on something and a broader angle hopefully that points to a larger problem than that one person. We try not be too inflammatory or triggered by anything in the moment. Sometimes we have to process our frustration then come up with jokes.”