Get back under your bridge, trolls.
Rotten Tomatoes has responded to the recent flurry of online trolls, bringing down the ratings of new films before they’ve even been released, by making a change to the website.
The site announced changes yesterday (26 February) that aim to “elevate the voice of fans” and “increase data relevance” while also stopping those dastardly trolls in their tracks.
Rotten Tomatoes reported that it had seen “an uptick in non-constructive input, sometimes bordering on trolling” and so to change this, it has removed the “Want to See” percentage score before a film is released. This should help stop something known as ‘review bombing,’ where groups of people decide they dislike a film without actually seeing it, and try and ruin its score.
The most recent example of this, of course, is Stylist guest editor Brie Larson’s badass new film, Captain Marvel.
Last week a campaign was spearheaded by sexist social media users to target Captain Marvel with negative reviews. The idea, according to these users, was to ensure that the film’s audience score is impacted and reduced.
The reviews targeted the film’s female-led subject matter and star Larson’s commitment to utilise inclusion riders on the press tour for the movie to ensure that female, disabled and people of colour journalists are given preference for interview time.
But instead of celebrating Larson’s absolutely correct way of working, and thinking, the group (who are mainly, it seems, white men) have taken umbrage with the idea of inclusivity and representation, seeing it as a personal attack on them.
“As a white male I don’t think Brie would want me watching this movie,” one wrote. “Larson has made it clear… men need not attend this movie,” another added. “I somehow feel that Skull are not the enemy but that I am, since Brie Larsen (sic) has been careful to state that she doesn’t want the Press Tour to include types like me,” wrote a third.
“Brie Larson has already said this isn’t for me. I’ll spend my money elsewhere,” someone else wrote.
But Captain Marvel isn’t the only film that’s received this kind of treatment, the all-female Ghostbusters reboot and Black Panther have both fallen victim to unfair reviews (made before the film has even been available to watch) - again proving that the trolls behind this are targeting films from racist and sexist perspectives.
Going forward, only once a film is released, Rotten Tomatoes will let users rate and comment and compile this with the Audience Score percentage alongside the Tomatometer rating. This means that all the people have actually seen the film will also be able to give it a review, hopefully balancing out any unfairly negative feedback.
Take that, trolls.