So Stylist was pleased to learn that Camra (the Campaign For Real Ale) has banned beers with sexist names and images reminiscent of ‘saucy’ 1950s postcards at its flagship event, the Great British Beer Festival, which takes place in London this week.

Camra has vetted every single one of the more than 1,000 beers, ciders and perries on sale at the event to ensure they meet its new code of conduct, aimed at improving inclusivity and diversity. The organisation has also chosen LGBTQ+ charity Stonewall as its partner for this year’s event.

The move comes after a YouGov survey revealed that 68% of female drinkers would be put off buying a beer if it used sexist advertising. It’s hard to believe that in the wake of #MeToo and the backlash against brands using outdated tropes to sell their products that it has taken so long for the beer industry to sit up and take notice.

Sexist beer names have been banned by Camra – and it’s about bloody time