Gym launches “obscene, sexist” poster on half marathon route

Predictably, it’s caused a stir among those not living under a bridge, who have called out the gym for its “sexist”, “inappropriate”, “obscene” and “utterly awful” advert, including MP for Cardiff Central Jo Stevens, who told walesonline.co.uk: “This is yet another example of inappropriate and sexist advertising that shouldn't be anywhere near a family friendly event.”

It could be argued by the terribly cynical types among us that this kind of exposure is what those behind the ad intended, believing that any publicity is good publicity. The success of that strategy may be questionable, but hey, we’re not experts.

in fact, we're not even sure what it's trying to say beyond just showing a picture of a bum (women work out in thongs, so don’t drive wherever you’re driving and go to the gym instead? Because a common choice in life is obviously either sit in a traffic jam or go to the gym?) so maybe we should stick to using our lady brains to think about glitter and ponies.

Meanwhile, the official @CardiffHalf Twitter account posted, “The content on this ad is totally inappropriate/not agreed to by us. We will be writing to UFit Gym on this.” 

While the gym, UFit Fitness, has so far been silent on Twitter (other than to tweet a picture of the poster), one of the managers is reported to have said: “It wasn't our intention to offend people and it wasn't at all done in a sexist or derogatory manner.”