After uploading his ‘female self’ to Tinder, one guy wrote: “I made a Tinder using the new Snapchat filter to see what would happen, and these are the fucking messages I got. I feel for you women everywhere if this is what your inboxes actually look like.”

Sure, it’s just meant to be a bit of fun - but can we really say that there’s no harm being done here?

The app is problematic for a number of reasons.

Firstly, it’s been developed on the mind-boggling assumption that all females have typically feminine features and all males have typically masculine features.

News flash: not all women have – or even want – a long mane of hair, big bug eyes and flawlessly highlighted skin. We’re pretty sure that not all guys are able to grow a beard, either.

Not only does it refuse to acknowledge those who don’t fit these stereotypes (which is actually a lot of people) but it also fails to share broader, necessary ideas of what it is to be both male and female.

Why the Snapchat ‘gender swap’ filter isn't just a harmless bit of fun