The best social media reactions to the Adele ticket sale and how to get your hands on some this Friday

Posted by
Harriet Hall

Hands up if you were glued to your computer this morning in a ‘digital waiting room’ for Adele tickets, terrified to leave the screen – even for a wee break – in case you lost out, but were still banging your head against the desk two hours later, as red lines began to cross out all tiers of the O2 arena as tickets sold out?

Just us?

It seems not. The internet was driven to meltdown for the second morning in a row today, when tickets for Adele’s 15-week 2016 European tour went on sale for O2 Priority customers at 9am.

Yesterday, the BBC reported a serious confidentiality breach, as fans were shown other people’s shopping baskets and their payment details.

Today, fans of the singer were left frustrated after waiting hours for the site to cope with the sheer volume of traffic.  

Within hours, tickets were already being resold on tout sites for up to ten times their face value (between £35 and £95), despite saying that the ‘resale of tickets will not be tolerated.’


Hello from the other side, I tried for tickets a thousand times...

It’s hardly surprising, considering that in the first week, Adele’s third album, 25, sold over 800,000 copies, and became the fastest-selling UK album in history.

While fans stared hopefully at their screens, gradually losing the will to live, they did what Brits do best- sprinkled the frustration with a peppering of humour, and took to Twitter to tell the world their feelings in the form of hilarious memes.

Soon enough, #AdeleTickets was trending on twitter, as was #SomeoneLikeQueue, while others asked ‘Should I give up or should I still keep chasing tickets?’ 

We've included our favourite social media reactions to today's frenzy below but first, if you want to be in with a chance to get your hands on Adele tickets when they go on general sale on Friday at 9am, we've put together a handy list of tips below.

Get your game face on.

How to bag yourself some Adele tickets this Friday


Will you get a golden ticket on Friday?

Sign up: We'd recommend signing-up to a ticketing site like in advance, so that your personal and financial details are ready to go when the moment comes. It might also be worth signing up to, in case she decides to sneak out another batch of tickets.

Charge your devices: As we said when it came to trying to get Glastonbury tickets, the last thing you want is an iPad dying at the key moment. And make sure your Wifi can take the heat. While there probably isn’t time to install BT Infinity before the big day, you can make sure nobody in your flat is downloading anything major when 9am comes round.

Load the site at least 30 mins before:  As was the case today, a virtual ‘waiting room’ was accessible from 8.30am, and you sure as hell wanna be in there, if you hope to be in with a chance to get tickets.

Don’t use multiple tabs: Keep it simple. And don’t try and refresh. Patience is the key here.

Do use multiple devices: Just in case – get your iPad, your iPhone, your laptop and your desktop at the ready.

Put your ooo on and tell your boss not to expect anything of you until at least 11am.

Get a team together: A one woman band simply isn’t enough when it comes to securing tickets- as we’ve see. Get a group together and have everyone ready to strike. You can only buy 4 tickets per transaction, so get 3 mates at their computers and work together until success becomes you.

Consider a trip to Europe: Don’t just focus on the UK, this is a 15 week European tour – why not throw a weekend in Amsterdam into the mix – there’s a chance you could have more luck there.

If you strike out, you might be in luck come April, because rumour has it (yes, we did), Adele will make an appearance at Glastonbury. If you get to that stage without losing your mind, you’ll be a dab hand at this. Here’s our expert guide on how to secure Glastonbury tickets.

Good luck! 

Here are a few of our favourite reactions to today’s pre-sale:

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