Cassius’ character is juxtaposed by his girlfriend, Detroit, an in-your-face-radical-feminist (impressively played by Tessa Thompson), who sports penis earrings and t-shirts declaring ‘The Future is Female Ejaculation’ but proves more blazing stereotype than complex individual.

Weirdly, the only other (just-about!) speaking female character, is Detroit’s antithesis - a ridiculously sycophantic WorryFree lackey. They don’t even talk to each other, and so the film shamelessly fails the Bechdel test - a lesson that one ‘strong female character’ in a film does not give licence to omit all others.

Nevertheless, Riley skilfully ensures that all the elements of his film create a creeping, chilling realisation by the audience of just how ugly and embarrassing the excesses of our capitalist, reality-TV obsessed, dog-eat-dog world are and how blind and apathetic we have become to it all.

As Jordan Peele (Get Out) and Ryan Coogler (Black Panther) have demonstrated recently, Riley’s debut reminds us that black directors can command the attention and respect of Hollywood. But, more than this, even if Sorry to Bother You leaves you unsettled or alienated by the off-piste sci-fi revelation, too laced in obvious CGI to be truly convincing, Riley deserves credit for taking risks to make his message explosive and memorable.

Just like the cold callers who claim they’re ‘sorry to bother you’ before delivering an imposing sales pitch, Riley isn’t ‘sorry’ at all - he wants you to hear him loud, clear and buy into his compelling message. And the risks he takes in doing so, even if they don’t quite take your fancy, must be respected in a world of over-done, over-marketed, sequel-and-remake-sodden features. Especially when the message strikes at the heart of human greed; something even the poorest among us are often guilty of.

Sorry to Bother You is a daring satire about the evils of capitalist greed