Get ready for a TV show that takes real commitment: Married At First Sight will see six single strangers wed in front of the cameras.
Channel 4 - home of Drugs Live: The Ecstasy Trial and Benefits Street - is stretching the sanctity of marriage to its limits for its latest offering, which will introduce bride and groom for the first time at the wedding altar, then film the first six weeks of the their marriage.
The couples, who will be paired by a panel of experts, will then be asked if their unconventional relationship is a hit, or whether they'll be heading straight for the divorce courts.
Based on a hit Danish show, 200 applicants will be whittled down to six people willing to say "I do" to a stranger in front of family and friends.
Channel 4 said: "For over 20 years leading psychologists have been researching the theory that human behaviour - such as acting lovingly towards another person - can actually spark the genuine emotional response in both parties… love? Is it really possible to ‘choose’ to fall in love?"
Chief creative officer Jay Hunt described the experimental show as the broadcaster "taking on Britain’s reputation as the divorce capital of Europe."
A step too far or the future of dating? Let us know your thoughts below or on Twitter